Football Way On Life:

A real “brand”, explains Vincent Chaudel

Jacqueline MANNESSIER 12 May 2024

Publish on 05/11/2024 22:23

Video duration: 5 min

(Site notre blog d’information): Kylian Mbappé, no longer the player: a real “brand”, explains Vincent Chaudel
(Site notre blog d’information): Kylian Mbappé, no longer the player: a real “brand”, explains Vincent Chaudel
(franceinfo)

Vincent Chaudel, co-founder of the Sport Business Observatory, was the guest of 19/20 info on May 11. Following the announcement of Kylian Mbappé’s departure from PSG, he explains how the player is a « brand » in his own right.

The announcement had been published for a long time: after 7 seasons at PSG, Kylian Mbappé made an advertisement for the club in a video message published on May 10. Specialist in (Site notre bureau spécialisé) economics, Vincent Chaudel was on the 19/20 info set to react to the news. According to him, beyond being an excellent player, Kylian Mbappé constitutes a real « brand » and an important marketing asset.

Beyond the athlete, an economic asset for PSG

For Vincent Chaudel, Kylian Mbappé’s move to PSG contributed to the club’s marketing and economy. He explains : « A player today is not paid only to train and play matches […] “It’s also to develop the relationship with sponsors, the relationship with the public.” The comment: “The presence of Mbappé for PSG last September corresponds to a period of passage for PSG of 800 million euros or 4.2 billion.”

Author: Jacqueline MANNESSIER

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more

Cookies settings

Accept

Privacy & Cookie policy

Privacy & Cookies policy

Cookie name	Active
active_template::470446
ezoictest
ezosuibasgeneris-1

Privacy Policy:

This is GDPR regulation.

Storage times for your data:

If you leave text, the comment and its metadata are stored indefinitely. This process validates rigorously confirming and authorizing future texts rather than keeping them in the moderators' queue. notified in their profile. All profiles have the possibility to intervene on their personal data at any time. The webmasters of the site also have the possibility to see and modify this data.

Files and their extensions:

When you send photos to the site, we recommend that you refrain from doing so of icons containing EXIF GPS positioning data. People visiting this site have the possibility of capturing positioning data from these files.

Regarding cookies:

When you upload a text on the site, you will have to save your name, e-mail and site in cookies. This is only for the purpose of your user experience in order not to have to give this information when you save a new text later. These cookies disappear after a certain period of time. If you visit the login part, a temporary cookie will be executed to determine whether your terminal approves cookies. It does not retain private data and will inevitably be terminated when you close your browser. In the event that you log in, we will set up a certain number of cookies in order to record your connection data and your navigation selections. The lifespan of a registration cookie is two days, the life expectancy of a usage cookie is several months. When you mark "Remember me", the login cookie will be extended for several days. When you initiate the disconnection of your account, the connection cookie will be forgotten. If you modify or distribute an article, an additional cookie will be designed in your browser software. This cookie does not contain any private information. It simply communicates the number of the post you have decided to change. It disappears after twenty-four hours.

Import your private data:

Guest comments may be inspected through an automated spam detection system.

Data taken from other sites:

Articles on this site may contain embedded content (eg videos, photos, articles, etc.). Content taken from other sites is composed in the same way as if the user were to go to this third-party site. These websites may collect information about you, use cookies, load unknown tracking tools, track your actions with these contents taken away if you have an associated space on their website.

Use and transfer of your personal data:

In cases where you call a purge of your password, your IP address will be included in the purge email.

Securing your data:

When you have an account or if you have written comments on the site, you have the right to request receipt of a digital file accumulating all the private data that we control about you, including those that you have consented to us. You also have the option of requesting the erasure of individual data about you. This procedure does not take into account data stored for administrative, legal or security purposes.

Texts on this site:

When you send a comment on this site, the data copied on the comment form, but also the IP address and the user identifier of your navigation software are detected in order to give us the possibility of identifying unauthorized remarks. .

Save settings

Cookies settings